Shintamatei was established in 1890. The secret salty sauce and fragrant charcoal grilled eel is the signature taste of a long-established and highly popular restaurant, which is crowded with diners day after day. The rice is Iga or Ichishi, which are locally grown and locally consumed. Shintamatei is a long-standing industry leader championed by locals and people from Mie prefecture and beyond.